"The battle lines are clear. If Google fills our houses with smart thermostats like Nest, then Google will monetise our shower whistling. Google integrates data from different streams — self-driving cars, smart glasses, email — and its helpfulness is a function of its ubiquity. To get the best from it, we should let Google’s services fill in all the vacant areas of our digitised everyday existence. The size of Google’s data reservoirs makes competition unrealistic, a point not lost on smaller companies. The other option is to follow the populist calls of Pentland and Lanier and thwart Google’s ambitions by insisting that data automatically belongs to the users, or demanding that they at least share in Google’s profits.
"Both of these positions, for all their apparent differences, belong to one political programme, representing two intellectual traditions. As the British sociologist Will Davies shows in his new book, The Limits of Neoliberalism, the future offered to us by Lanier and Pentland fits into the German “ordoliberal” tradition, which sees the preservation of market competition as a moral project, and treats all monopolies as dangerous. The Google approach fits better with the American school of neoliberalism that developed at the University of Chicago. Its adherents are mostly focused on efficiency and consumer welfare, not morality; and monopolies are never assumed to be evil just because they are monopolies — some might be socially beneficial. For all its claims to innovation and disruption, the contemporary technology debate neither innovates nor disrupts: in assuming that information is a commodity, it operates firmly within a sole neoliberal paradigm."