"So who the hell pays for billboards threatening waitstaff with redundancy if they demand a living wage? A bit of digging and clicking reveals that the campaign is backed by the Employment Policies Institute, the conservative lobbying group which regularly campaigns on behalf of the restaurant industry."
EPI is an odious US lobbying company, an umbrella for a series of hit-n-run front-groups, that is run by Rick Berman, the self-styled "Dr. Evil," "Conservative Weapon of Mass Destruction" and "Astroturf Kingpin" - a man who has grown fat and bald on the money these companies recieve to lobby against Healthcare, minimum wage increases, etc. The EPI is like corporate 'cloud' - nebulous, a business barely present in the physical world; it doesn't have offices or employees - it "shares office space with Berman & Company on a cost pass-through basis" - makes millions from its clients, yet is registered as tax-exempt organisation and passes itself off as a 'non-profit' organisation.
It has much in common with the Infrastructural targets of #Stacktivism - a network of tenuous, teflon-coated companies, websites and IRS-reflective cash-conduits; an intangible organisational infrastructure that refuses to be concretised, it's only solid-world front-end a series of billboards and adverts designed to seed fear amongst low-paid workers and those without health insurance. Its tangled web of influence and barely-visible cash-flows make it the ideal target for an open-journalism compaign.