I can already feel a strange stirring, the beginning of abstract envy for people who have a middle-mass / quasi-smart / hemi-branded phone that, well, performs just fine...
Is it not Apple and Samsung who are the New Generic, the uber-ubiquitous? I put off getting an Ubuntu phone 2, 3 years ago because they, er, "just weren't ready yet", then last year I bumped into a friend who had a DIY-hackable Ubuntu phone and felt a palpable tinge of jealousy. "Nah, mate, it's a bit... shit to be honest," he said, clearly noticing my growing despondency, "It's very... laggy, glitchy... stuff crashes sometimes." He tried to put me at ease by showing me that the Twitter app took - oh, look! - at least 5 or 6 seconds to load, but it was too late: I had Alternative Consumer-Product Envy (or was it Downsized, Non-Corporate-Tethered Commodity Fetishism?). The bench-markably 'superior' phone in my pocket now felt... useless. Redundant.
Now I *sob* want a BLU.
"Premium branded phones are the culmination of decades of research in wireless technology, computing, materials, and design. Shitphones are the culmination of decades of research in wireless technology, computing, materials, and design — minus a year or two. Shitphones are generally not actually shitty. They are, if you isolate them from the distorting effect of highly competitive preference-driven smartphone retail and marketing, the absence of which helps keep them so cheap, marvels of engineering and execution, assembled with precision and care and able to accomplish tasks that a half-dozen years ago would have been inconceivable for a portable device. iPhones are really just shitphones from the future."
(Via Mister Warren Ellis).