"I wouldn’t be surprised to see Facebook start sending emails directly related to ads it has shown to users.
"Which brings me round to the first key issue of compliance, which is that I think this new platform turns Facebook into a direct marketing company. Why this is important is that there are standards and rules for direct marketing that online advertising has not been held to until now - due to that anonymity get out.
"Under the UK’s Data Protection Act direct marketing is defined as:
“the communication (by whatever means) of any advertising or marketing material which is directed to particular individuals”
"Given Facebook’s ability to identify named people, it seems clear their ads will be direct marketing – they will know exactly who has received each advert."
But you're still going to carry on using it, ain't ya?