"One of the ways "neutralisation" and "containment" are ensured is by purchasing hundreds or thousands of subscriptions in targeted publications. These publications are then expected to return the favour by becoming an "asset" in the Kingdom's propaganda strategy. A document listing the subscriptions that needed renewal by 1 January 2010 details a series of contributory sums meant for two dozen publications in Damascus, Abu Dhabi, Beirut, Kuwait, Amman and Nouakchott. The sums range from $500 to 9,750 Kuwaiti Dinars ($33,000). The Kingdom effectively buys reverse "shares" in the media outlets, where the cash "dividends" flow the opposite way, from the shareholder to the media outlet. In return Saudi Arabia gets political "dividends" – an obliging press.
"An example of these co-optive practices in action can be seen in an exchange between the Saudi Foreign Ministry and its Embassy in Cairo. On 24 November 2011 Egypt's Arabic-language broadcast station ONTV hosted the Saudi opposition figure Saad al-Faqih, which prompted the Foreign Ministry to task the embassy with inquiring into the channel. The Ministry asked the embassy to find out how "to co-opt it or else we must consider it standing in the line opposed to the Kingdom's policies".
"The document reports that the billionaire owner of the station, Naguib Sawiris, did not want to be "opposed to the Kingdom's policies" and that he scolded the channel director, asking him "never to host al-Faqih again". He also asked the Ambassador if he'd like to be "a guest on the show"."